Our Methodology is based on the “agile management principles” but modified for our client convenience. We part the management process in three phases, from analysis thru the implementation to maximize time, and validate tactics and other actions.

Forget the Guesswork, Embrace the Customer: Introducing Tríptico’s Customer-Centric Approach

Tired of throwing spaghetti at the wall and hoping your brand message sticks? In today’s dynamic marketplace, traditional advertising simply doesn’t cut it. You need a strategy that revolves around one crucial element: your customer.

At Tríptico, we’ve ditched the outdated methods and embraced a revolutionary approach inspired by the groundbreaking work of Steve Blank and his renowned Customer Development methodology. Forget about rigid plans and guesswork; our 3-phase model is built on the lean startup principles of rapid iteration and agile marketing, with a laser focus on understanding and connecting with your target audience.

This isn’t just about creating catchy slogans or flashy visuals. It’s about deeply understanding your customers’ desires, motivations, and pain points. It’s about building a brand that resonates with them at an emotional level and fosters genuine connections. It’s about earning their trust and loyalty through authentic communication and meaningful engagement.

Ready to ditch the one-size-fits-all approach and embark on a customer-centric journey? Stay tuned as we delve into each phase of the Tríptico model, powered by the insights of Steve Blank and customer development. Discover how we can help you unlock your brand’s true potential and build lasting relationships with your audience.

Discovery: Unearthing Brand Truth

We embark on a collaborative journey, immersing ourselves in your brand’s universe. We listen, analyze, and dissect, uncovering your:

  • Core Values: What lies at the heart of your brand? What principles guide your every move?
  • Unique Selling Proposition (USP): What sets you apart? What makes you the irresistible choice?
  • Target Audience: Who are you trying to reach? What are their desires, aspirations, and pain points?

By unearthing these fundamental truths, we build a solid foundation for crafting a powerful brand narrative.

Impact: Crafting Compelling Communication

Armed with newfound understanding, we weave together words, visuals, and emotions to create impactful communication. We focus on:

  • Strategic Messaging: Crafting clear, concise, and captivating messages that resonate with your audience.
  • Creative Storytelling: Bringing your brand to life through engaging narratives that forge emotional connections.
  • Multi-Channel Execution: Ensuring your message reaches the right people at the right time across the right channels.

Our goal? To leave a lasting impression, spark action, and drive meaningful engagement.

Connection: Cultivating Brand Communities

The journey doesn’t end with a single campaign. We foster authentic connections between your brand and its audience by:

Community Building: Engaging with your audience, fostering interactions, and building loyal brand advocates.
Social Media Management: Cultivating vibrant online communities where your brand thrives.
Relationship Management: Nurturing relationships with key stakeholders and influencers.
We believe in building bridges, fostering dialogue, and transforming your audience into passionate brand ambassadors.

Tríptico’s 3-phase model is a dynamic dance between discovery, impact, and connection. It’s a journey that unlocks your brand’s true potential, propels it towards success, and positions it for lasting impact in the hearts and minds of your audience.

Let’s embark on this journey together. Reach out to Tríptico today and discover your brand’s true story.