El descubrimiento de clientes es un proceso formal estipulado en el desarrollo de clientes. Este proceso es ampliamente detallado por el autor Steve Blank en sus libros “The Four Steps for the Epiphany” y “The Startup Owner ‘s Manual”. Cómo punto de partida de este proceso, se comienza por una o varias hipótesis acerca de… Continue reading El Descubrimiento de Clientes para Tu Negocio
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¿Que es la Propuesta de Valor?
La propuesta de valor es un aspecto clave para tu negocio
¿Esta usando TikTok?
En primer lugar, ¿Por qué? ¿Su audiencia está en Tik Tok o solo quiere acaparar la atención de ese nicho jovén? La audiencia de Tik Tok es una jóven, que les encanta las tendencias, lo nuevo y lo diferente, pero es bien importante tener en mente si tener presencia en la red nos lleva a… Continue reading ¿Esta usando TikTok?
2021: El año de Google en Búsqueda
Artículo con datos de búsqueda de Google durante el 2021
Inbound Sales: Un Moderno Método de Ventas
El tiempo en dónde usted llamaba en frío para obtener alguna reunión y ofrecer un producto, comienza a diluir. Lo mismo está ocurriendo con el acercamiento tradicional de ofrecer beneficios centrados en el producto en lugar del consumidor o comprador. Uno de esos procesos o métodos de ventas que esán jamaqueando lo tradicional es el… Continue reading Inbound Sales: Un Moderno Método de Ventas
The future of Television and Advertising
Recently, I was talking with a friend, who is a reporter on a sports channel, about television and its future. Well, I mentioned that the future is Hulu or Netflix, where you only need to pay $6 or $12 to get the video that you want, the content that you want at the hour that… Continue reading The future of Television and Advertising
CPC, CPA, CPM, ROI, ROAS: What Does That Means ?
When you start a campaign on Google or Facebook or other media, you would see a lot of acronyms like CPC, CPA, CPM, ROI, ROAS, and so on. These kinds of acronyms are on the daily basis of advertisers and marketers. These are pricing models for investing in advertising and Online Media spaces. Let’s explain… Continue reading CPC, CPA, CPM, ROI, ROAS: What Does That Means ?
Data And Market Research
In the past, I was complaining about the use of market research or the use of data. With the mindset that data is the newest trend in the avenue, I decided to pay more attention to a “data-driven” implementation that uses just the market or marketing research. Later, I have to know that the data… Continue reading Data And Market Research
Why Get a Marketing Consultancy?
First thing firsts. A consulting firm is similar to a consultancy, in the last case the consultant gives you advice and implements what he or she proposed to you. Also is a Portementu between Consulting and Agency. Let’s go then! When you start a business or want to grow an existing one you will seek… Continue reading Why Get a Marketing Consultancy?
Business Strategy: The Main Concepts
When you are creating or starting a business you have to understand and know some criteria that are very important and critical in your idea. Starting a business is sometimes harder because permits and so on, but with a great business strategy it will not be a martyrdom. You have to think about how the… Continue reading Business Strategy: The Main Concepts