Recently, I was talking with a friend, who is a reporter on a sports channel, about television and its future. Well, I mentioned that the future is Hulu or Netflix, where you only need to pay $6 or $12 to get the video that you want, the content that you want at the hour that… Continue reading The future of Television and Advertising
When you start a campaign on Google or Facebook or other media, you would see a lot of acronyms like CPC, CPA, CPM, ROI, ROAS, and so on. These kinds of acronyms are on the daily basis of advertisers and marketers. These are pricing models for investing in advertising and Online Media spaces. Let’s explain… Continue reading CPC, CPA, CPM, ROI, ROAS: What Does That Means ?
In the past, I was complaining about the use of market research or the use of data. With the mindset that data is the newest trend in the avenue, I decided to pay more attention to a “data-driven” implementation that uses just the market or marketing research. Later, I have to know that the data… Continue reading Data And Market Research
First thing firsts. A consulting firm is similar to a consultancy, in the last case the consultant gives you advice and implements what he or she proposed to you. Also is a Portementu between Consulting and Agency. Let’s go then! When you start a business or want to grow an existing one you will seek… Continue reading Why Get a Marketing Consultancy?
When you are creating or starting a business you have to understand and know some criteria that are very important and critical in your idea. Starting a business is sometimes harder because permits and so on, but with a great business strategy it will not be a martyrdom. You have to think about how the… Continue reading Business Strategy: The Main Concepts
Google Ads is today the principal revenue method of Google/Alphabet. 3.5 billion people search in Google per day. The platform lets access to the unlimited (or almost unlimited) pages of a lot of websites. Indisputably, Google is the most search engine uses in the world. Accordingly with Statcounter Google has a 92% of the search… Continue reading Types Of Google Ads Objectives
When you analyze the traffic of a website you can see where the traffic comes from. Typically, the analytics platforms as Google Analytics or SimilarWeb show you 5 sources of traffic: Search, Social Organic, Display, and Email, also we have direct traffic but that kind of traffic is not by referral as the others. Normally,… Continue reading Email as a channel for engaging your clients