El descubrimiento de clientes es un proceso formal estipulado en el desarrollo de clientes. Este proceso es ampliamente detallado por el autor Steve Blank en sus libros “The Four Steps for the Epiphany” y “The Startup Owner ‘s Manual”. Cómo punto de partida de este proceso, se comienza por una o varias hipótesis acerca de… Continue reading El Descubrimiento de Clientes para Tu Negocio
La propuesta de valor es un aspecto clave para tu negocio
In the past, I was complaining about the use of market research or the use of data. With the mindset that data is the newest trend in the avenue, I decided to pay more attention to a “data-driven” implementation that uses just the market or marketing research. Later, I have to know that the data… Continue reading Data And Market Research
First thing firsts. A consulting firm is similar to a consultancy, in the last case the consultant gives you advice and implements what he or she proposed to you. Also is a Portementu between Consulting and Agency. Let’s go then! When you start a business or want to grow an existing one you will seek… Continue reading Why Get a Marketing Consultancy?
When you are creating or starting a business you have to understand and know some criteria that are very important and critical in your idea. Starting a business is sometimes harder because permits and so on, but with a great business strategy it will not be a martyrdom. You have to think about how the… Continue reading Business Strategy: The Main Concepts