Recently, I was talking with a friend, who is a reporter on a sports channel, about television and its future. Well, I mentioned that the future is Hulu or Netflix, where you only need to pay $6 or $12 to get the video that you want, the content that you want at the hour that… Continue reading The future of Television and Advertising
In the past, I was complaining about the use of market research or the use of data. With the mindset that data is the newest trend in the avenue, I decided to pay more attention to a “data-driven” implementation that uses just the market or marketing research. Later, I have to know that the data… Continue reading Data And Market Research
First thing firsts. A consulting firm is similar to a consultancy, in the last case the consultant gives you advice and implements what he or she proposed to you. Also is a Portementu between Consulting and Agency. Let’s go then! When you start a business or want to grow an existing one you will seek… Continue reading Why Get a Marketing Consultancy?
Google Ads is today the principal revenue method of Google/Alphabet. 3.5 billion people search in Google per day. The platform lets access to the unlimited (or almost unlimited) pages of a lot of websites. Indisputably, Google is the most search engine uses in the world. Accordingly with Statcounter Google has a 92% of the search… Continue reading Types Of Google Ads Objectives
When you analyze the traffic of a website you can see where the traffic comes from. Typically, the analytics platforms as Google Analytics or SimilarWeb show you 5 sources of traffic: Search, Social Organic, Display, and Email, also we have direct traffic but that kind of traffic is not by referral as the others. Normally,… Continue reading Email as a channel for engaging your clients