El enfoque Customer Driven o un enfoque centrado en el cliente es precisamente lo que esperas oir. Un enfoque estrategico que prioriza las necesidades y deseos del cliente o el consumidor antes que el producto. Principalemnte nos centramos en el cliente que adquirirá nuestro producto y no al revés. Por mucho tiempo las empresas se… Continue reading Customer Driven: Un enfoque estratégico para garantizar el éxito de tu negocio o marca
Category: Marketing
El Descubrimiento de Clientes para Tu Negocio
El descubrimiento de clientes es un proceso formal estipulado en el desarrollo de clientes. Este proceso es ampliamente detallado por el autor Steve Blank en sus libros “The Four Steps for the Epiphany” y “The Startup Owner ‘s Manual”. Cómo punto de partida de este proceso, se comienza por una o varias hipótesis acerca de… Continue reading El Descubrimiento de Clientes para Tu Negocio
2021: El año de Google en Búsqueda
Artículo con datos de búsqueda de Google durante el 2021
The future of Television and Advertising
Recently, I was talking with a friend, who is a reporter on a sports channel, about television and its future. Well, I mentioned that the future is Hulu or Netflix, where you only need to pay $6 or $12 to get the video that you want, the content that you want at the hour that… Continue reading The future of Television and Advertising
Data And Market Research
In the past, I was complaining about the use of market research or the use of data. With the mindset that data is the newest trend in the avenue, I decided to pay more attention to a “data-driven” implementation that uses just the market or marketing research. Later, I have to know that the data… Continue reading Data And Market Research
Why Get a Marketing Consultancy?
First thing firsts. A consulting firm is similar to a consultancy, in the last case the consultant gives you advice and implements what he or she proposed to you. Also is a Portementu between Consulting and Agency. Let’s go then! When you start a business or want to grow an existing one you will seek… Continue reading Why Get a Marketing Consultancy?
Types Of Google Ads Objectives
Google Ads is today the principal revenue method of Google/Alphabet. 3.5 billion people search in Google per day. The platform lets access to the unlimited (or almost unlimited) pages of a lot of websites. Indisputably, Google is the most search engine uses in the world. Accordingly with Statcounter Google has a 92% of the search… Continue reading Types Of Google Ads Objectives
Email as a channel for engaging your clients
When you analyze the traffic of a website you can see where the traffic comes from. Typically, the analytics platforms as Google Analytics or SimilarWeb show you 5 sources of traffic: Search, Social Organic, Display, and Email, also we have direct traffic but that kind of traffic is not by referral as the others. Normally,… Continue reading Email as a channel for engaging your clients