Consulta Gratis

Category: Uncategorized

  • ¿Esta usando TikTok?

    En primer lugar, ¿Por qué? ¿Su audiencia está en Tik Tok o solo quiere acaparar la atención de ese nicho jovén? 

    La audiencia de Tik Tok es una jóven, que les encanta las tendencias, lo nuevo y lo diferente, pero es bien importante tener en mente si tener presencia en la red nos lleva a la adquisición de nuevos clientes. ¡Eso es lo que busca cualquier negocio al final del día! ¿No? 

    person holding android smartphone with Tik Tok
    Tik Tok es una plataforma mayormente utilizada por jovenes (Zennials) Photo by cottonbro on Pexels.com

    La plataforma es sencilla, eficaz y que ha venido a opacar otras redes establecidas, cómo Facebook y Twitter, es por esta razón que Instagram decidió incorporar los “reels”, un formato parecido a los videos que aparecen en Tik Tok y así no quedarse irrelevante ante este mercado de redes sociales. Lo mismo ocurrió con Snapchat al introducir “spotlight” en su plataforma. 

    ¿Qué tipo de cliente o usuario pudiera encontrar en Tik Tok? 

    Cómo todo, esto va a depender de sus objetivos comerciales y a quién dirige su mercado. Todas las plataformas sociales son excelentes para estrategias “Top of the Funnel” (TOFU) o en el tope del embudo de ventas o mercadeo. Estas estrategias se caracterizan por dar a conocer tu marca (awareness) y que a la larga se posicionan dentro de la mente del consumidor, usuario o cliente.También nos pudiera arrojar luz en cuanto al comportamiento del consumidor, pero para lograr un a conversión se necesitan el uso de otras plataformas de mercadeo holísticamente o integradas. 

    Como otro paso a seguir, debe conocer que el algoritmo de Tik Tok es uno basado en el valor del contenido. La plataforma usa un sistema de métricas o “rating” para presentarle contenido al usuario. Dentro de las métricas que TikTok utiliza se encuentra la interacción del usuario con la plataforma, la información del vídeo y la referencia de esto es la descripción, las etiquetas (tags) y los filtros que ha utilizado el vídeo; y por último la configuración de la cuenta y el dispositivo, esto básicamente recae en cuáles son las preferencias del lenguaje y la localización, entre otros. 

    Ahora bien, teniendo en cuenta esto, es bien importante planificar tu contenido. No deberíamos comenzar en una red social por que está trend de manera general (Si está trend en tu nicho, ¡Ganaste!) y por esto es bien importante conocer su audiencia en primer lugar, al final ellos serán los que correrán la voz de su marca o comprobarán. En Tik Tok también hay que tomar en cuenta que el contenido es (y debe ser) efímero, esto requiere explicar o llevar un mensaje en segundos de manera precisa que vaya acorde con las guías de su marca y su estrategia de mercadeo. 

    ¿Necesitas apoyo con las redes sociales de tu negocio? ¡Coordinemos una reunión exploratoria! 

  • CPC, CPA, CPM, ROI, ROAS: What Does That Means ?

    When you start a campaign on Google or Facebook or other media, you would see a lot of acronyms like CPC, CPA, CPM, ROI, ROAS, and so on. These kinds of acronyms are on the daily basis of advertisers and marketers. These are pricing models for investing in advertising and Online Media spaces. Let’s explain each one.

    black and gray digital device
    Google is one of the biggest advertising platforms and use CPC and CPM bidding models.
    Photo by Torsten Dettlaff on Pexels.com


    The most important or commons are CPC, CPM, and CPA:


    CPC: This stands for Cost Per Click, and is well-known in Google, but also Facebook use it and other platforms. The concept of the CPC is charging you when a prospect clicks your ad. It’s recommended when you have goals such as getting more visitors and traffic to your website or to a landing page.


    CPM: Cost Per Mile or Cost Per Thousand. This is one of the most common models on the Internet and consists of charging you per each 1,000 impressions regardless of clicks. This model is great for brand awareness or recognition goals because it can reach a wide number of users that don’t buy your product or service at the moment but the ads keep on the mind of the users.


    CPA: or Cost Per Action or cost per acquisition. This model works as CPC but instead of clicks it counts the actions taken by the user that can be filled in a registration or download content. Use this goal for generate leads or get sales.


    There are other pricing models like Cost Per Action but are more specific. Let’s crumble them:


    CPL: Cost Per Lead. This pricing model is one of the friendliest on the web and is pretty like the Cost Per Action/ acquisition but for getting leads instead of another action. Although you can use the CPA model to get leads but if the platform has a CPL model and you want to get let, this is the type to plan.


    CPI: Cost per Install. Again, this is like Cost Per Action but focused on getting app installations and you just pay once for the installations.


    CPS: This bidding model is more used in Linkedin and stands for Click per send. This is the principal pricing model when you want to send Sponsored In-Mail to Linkedin. These kinds of ads are great for B2B campaigns.


    There are other terms but not are pricing models, rather they are formulas to analyze the performance and the advertising investments.


    CR: This stands for Conversion Rates. This is a calculation where you take numbers of conversions and divide them through the total numbers of interactions or click, then multiply by 100 to get a percent. Let’s suppose that you have an ad where people click it 100 times and get 5 conversions, then your Conversion Rate is 5% (5/100=0.05*100=5).

    ROI: Stands for Return Of Investment and has converted in the marketing global metrics, because at the end of the day what a business is looking for is more revenue. Thera are some differences formulas to calculate it but let take a look a basic formula represent it this way:


    ROAS: Similar to Return of Investment is ROAS, but focused on Advertising Spending. The ROAS stands for Return Of Advertising Spend and measures the efficacy of advertising campaigns. For the formula you have to take the gross revenue of the advertising campaign and divide it by the total of the campaign. Let’s say that you are a fitness instructor and you are selling fitness programs at $20, then you promote the program and invest $100 for that campaign. From that campaign you sold 7 programs that’s equal to $175. You will formulate it this way: (Revenue/Campaign Cost=$). It would seem like this ($175/$100=$1.75). In this example for each dollar the campaign spent it received $1.75. Also, you can convert the result on a percent, in this case would be 175% of ROAS.

    All these pricing models shown can vary with your purpose and goal for your campaign. Also, it would depend on the campaign format. Be sure to plan very well and determine which fits better for your advertising campaign.

  • Why Get a Marketing Consultancy?

    crop businessman giving contract to woman to sign
    Photo by Andrea Piacquadio on Pexels.com

    First thing firsts. A consulting firm is similar to a consultancy, in the last case the consultant gives you advice and implements what he or she proposed to you. Also is a Portementu between Consulting and Agency. Let’s go then! 

    When you start a business or want to grow an existing one you will seek a lot of things or professionals that help you to achieve stuff that you don’t know clearly or don’t know how works, here a consultant enters the game. For example, if you need to do taxes the best way is paying an accountant or if you need a permit you hire a urban planner or if it is a legal issue you will pay for a lawyer. 

    Therefore the same should happen when you do marketing, advertising, branding or  communications. You have to get the input of a professional in media buying, design, or strategic planning that supports your plan. But also that professional has to recommend your assets accordingly to get measurable results.Yes, a marketing agency could do that too, but with a consultant you would have a person directly suggesting what is the best way to achieve your goals. 

    One myth when a business owner is reluctant to invest in marketing or communications is the highest cost. With the advent of the internet the cost of advertising and marketing efforts are relatively lower than years ago. In addition, the efforts on the internet are measurable and an owner can discover how their customer behaves and understand the reason for their behavior. 

    Having said that, why have you as a business owner hire a consultant? Let’s explain it: 

    1. The cost of hiring a consultant versus an employee or an agency is relatively low. That means saving time and money. 
    1. They have the expertise. A consultant through his or her knowledge knows better how to get and experiment to achieve results. 
    1. A consultant has dedicated time. They would focus on your project and recommend you the best alternatives because this is another point. The consultant would suggest a different alternative related to the goals that you are looking for instead to give you a straight plan. 
    1. Objectivity. The consultant would tell you their point of view. 
    1. Bring fresh trends. Working with a consultant will bring you with new and fresh insights and trends of the market and industry as long as it is part of your plan. 
    1. Bring support and guidance. Probably business owners starting or growing their adventure have a limited time to elaborate marketing or advertising strategies because there are other stuff that are so important such as finances or budgeting. Here a consultancy or a consultant become a big deal supporting that business owner to delineate their marketing strategies
    1. The Consultancy is focused on the implementation and its performance further the strategy. A consultancy don’t just give you the strategy, also they bring you a way to implement that strategy and 

    These are some of the reasons that you could invest in a consultancy for your business owner. Also if you are looking for one, we are ready to know you and talk about it:

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